THE PRINCETON CO. EXPERIENCE

The Princeton Co. is an experience and a lifestyle. We offer exceptional customer care, on trend items and services, and beautifully curated gifts for you and your loved ones. Rooted in community, we provide stunning beauty enhancements and thoughtfully selected products you can trust.

We believe it’s not enough to simply exist, but to live passionately and with purpose. Every day is an opportunity for growth, and we invite you to grow with us.

behind THE PRINCETON CO.

The Princeton Co. was created after the owner, Brit Costa, experienced the devastating loss of her healthy identical boys, at nine months pregnant. By turning her grief into a positive outlet, she strives to bring happiness to all, and in return, find joy herself.

After owning several small businesses and a salon in Brea, CA, she opened a one-stop shop in Corona, CA. Seeing her sons’ names in lights on the building serves as a tribute to the bright stars they would have been.

Named in honor of Princeton and Conrad, The Princeton Co. inspires others to focus on the beauty of living. Our mission is to provide hope, positivity, support, and love to all, now and for years to come.